The dizzying ascent of these cricket apps, some from near oblivion, after the IPL tournament began on September 19 in the UAE, has been meteoric.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
'There is so much talk about Netflix and what they should be doing.' 'In two years, SonyLIV has done what Netflix should be doing.'
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
The Rio Olympics gold medal contest in badminton women's singles between India's P V Sindhu and Spain's Carolina Marin attracted 17.2 million TV viewers, according to the broadcasters.
These movies may or may not have got critical acclaim, but when it comes to sheer eyeballs, these films did their job rather well.
The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago. Experts say that at these levels, there does not seem to be any profit-and-loss logic at play. It is more about what premium broadcasting companies are ready to spend for market share dominance. They point out that due to competition, they expect the final price to hit Rs 40,000-50,000 crore.
For years it has been evident that fibre and DTH would give tough competition to cable in India where regulatory overload has mutilated an already warped industry structure. OTT added fuel to the fire. From Rs 27,000 crore in 2010, cable's share of subscription revenues is now estimated at Rs 13,000 crore.
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
Mobile internet penetration has grown thanks to affordable data costs, investments in content and evolution of monetisation avenues
The most watched match of the 2019 World Cup globally was India against Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers.
Doting father Vinoth Chandar made an animation character based on his little girl to amuse her. Today, it has grown into a YouTube channel with 14 million subscribers from 75 countries.
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
If everybody is 'working' from home, then how has TV consumption gone up? Who is making all that gourmet food being posted on social media?
Using Facebook video or YouTube for content distribution is not new.
Gulabo Sitabo was made with a budget of Rs 40 crore to Rs 45 crore. Amazon Prime bought the streaming rights for Rs 60 crore to Rs 65 crore, helping the producers make over Rs 20 crore.
Akram wishes that Indian and Pakistani players could have played in each other's T20 league -- IPL and Pakistan Super League.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
The IPL has the potential to make cricketers among the best paid athletes in the world if you look at what they will earn per hour.change that.
Recently, Apple did two things differently. First, it entered video streaming sector with cheaper options and second it has opened up its OTT service for non-Apple users too.
'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'
While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi Malvania.
From Rs 191 billion in 2019, the world's largest film producing industry now stands at Rs 72 billion thanks to the pandemic.
The broadcast made an estimated Rs20 billion in ad sales revenues from the IPL this year
Advertisement revenues will go up in 2016-17 with automobiles and e-commerce being big contributors.
None of the Big Tech companies or tycoons appears to be playing a meaningful role in the testing, spread, cure, or eradication of the virus or even in contact tracing so far, says Prosenjit Datta.
In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point
Analysts say that Republic TV has to hit the top spot in the shortest possible time if it has to make a dent in the ad market and break even, writes Vanita Kohli-Khandekar.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
Teams play safe, retain star players, total purse at Rs 148 crore versus Rs 198 crore last year
Sources indicated defence and national security initiatives.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'
'People don't want to watch a screaming channel if given a decent alternative.'
The organisers have become savvier about marketing the game.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances